Wow…this kind of caught me off guard. The rights to the Teenage Mutant Ninja Turtles have been picked up by Nickelodeon,who plans to restart the franchise in 2012. Seems like a bad idea to me to leave the franchise in limbo for two years between the end of the current TV show in 2010, and 2012. Well, maybe the franchise needs a bit of a break to get its energy back. What say you?
Nickelodeon — part of MTV Networks, a division of Viacom Inc. — has acquired the global rights to the Teenage Mutant Ninja Turtles from The Mirage Group and 4Kids Entertainment, Inc.
The aggregate purchase price for the transactions is approximately $60 million.
Nickelodeon also announced plans to develop a new CG-animated television series based on the franchise, anticipated to premiere in 2012. Additionally, in partnership with Viacom’s Paramount Pictures, a new release of a new Teenage Mutant Ninja Turtles feature film is also planned for 2012.
Nickelodeon has also acquired all merchandising rights to Teenage Mutant Ninja Turtles, and will continue to work with its original and long-standing toy partner, Playmates Toys.
“Teenage Mutant Ninja Turtles shares a comedic sensibility with the Nickelodeon DNA, with added layers of action and fantasy that have kept this property an evergreen favorite with multiple generations of audiences,” said Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group. “We are extremely happy to have the opportunity to be able to focus on this property and creatively re-introduce it to a new generation of kids.”
“Teenage Mutant Ninja Turtles is a property that maintains a very passionate global fan base, is rich with opportunity for a tentpole movie, and is exactly the right property for us to work together with Nickelodeon,” said Adam Goodman, President, Paramount Pictures.
“Mirage has been the proud keeper of the Turtles¹ brand since 1984, and in 2009 we celebrated their 25th anniversary with our legions of fans,” said Gary Richardson, CEO, Mirage Studios. “Nickelodeon is a powerhouse global brand, and we are confident that the company will be a wonderful steward for Leonardo, Raphael, Michelangelo, Donatello and all the other TMNT characters and take them in all kinds of exciting and new creative directions.”
The Teenage Mutant Ninja Turtles animated television series — jointly produced by 4Kids Entertainment and Mirage Studios — will continue to air on The CW 4Kids Saturday morning programming block through August 31, 2010.